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Download your free 30 Day Blueprint now.
How to get your next deal in 30 days. Conversations that convert, scripts and social media templates that turn homeowners into repeat clients. Watch the announcement, then grab it below.
Blueprint contentsThree things: conversations that convert, scripts, social media templates. Confirm the card count (currently 12) and the template count before launch so the numbers on this page match what lands in the inbox.
The free 30 Day BlueprintIf you want different results, start with a different conversation.
Our scripts reveal exactly how to do that and help you uncover hidden business opportunities. Free to every OREA member.
A real estate education company that certifies REALTORS® in the wealth-building side of real estate.
What it teaches
How real estate creates, preserves and transfers wealth — and how to advise on it with confidence.
What you earn
The Real Estate Investment Specialist™ designation — ten units, about ten hours, self-paced, ending in an exam.
Who stands behind it
Delivered to OREA Members under a signed affiliate licensing agreement, and mapped to RERC competency standards via North Pacific Metrics.
LogosOREA's mark is embedded at the size and clear-space it ships with. Both marks are still subject to written sign-off under the licensing agreement before this goes live — and OREA's brand team will want to check the lockup, not just the file.
The partnershipSigned with OREA. Built for Members.
Signed affiliate licensing agreement
- What was signed
- An affiliate licensing agreement between OREA and REI Institute — not a promotion.
- What members get
- The full REIS™ certification at a Member rate that exists only under this agreement, verified against your membership at checkout.
- Why REI
- The curriculum is mapped to RERC competency standards through North Pacific Metrics — an independent benchmark, not an in-house one.
This isn't an investor conversation. It's every conversation.
Investment is one category. Wealth-building is the bigger one — and it applies to almost everyone already in your database.
A seller presentation becomes three possible transactions, not just a buy and a sell. Learn to advise on equity — and how to leverage some of it against a rental property.
Card 01 — the exact opening line is in the Blueprint.
Gives you a reason to reach out that isn't "just checking in" — and a reason for them to reply.
Card 02 — the exact opening line is in the Blueprint.
Opens the door to using an investment property as a stepping stone into the market, rather than being priced out of it.
Card 03 — the exact opening line is in the Blueprint.
Turns one listing into a hold-and-buy conversation — and a client who feels advised rather than transacted.
Card 04 — the exact opening line is in the Blueprint.
Downsizing is rarely just about square footage. It's about what the released equity is going to do next.
Card 05 — the exact opening line is in the Blueprint.
Anyone who owns a home already owns the most leverageable asset available to them. Most have never been told that.
Card 06 — the exact opening line is in the Blueprint.
Source the 6%The three stats below carry REI's own citations. The 6% / 94% split still needs one — turnover rate, year, publisher — before it goes to a board's membership. If the defensible GTA number differs, tell me and I'll change the figures and pin counts.
Where the room isThe whole industry is fighting over six percent.
6%
of homeowners are in market right now
Every ad budget, lead platform and farming campaign in the GTA is pointed here.
94%
own a home and no REALTOR® is speaking to them
They hold the largest asset they'll ever own. Almost no one in the industry asks them a real question about it.
Gallup annual Economy & Personal Finance survey · National Association of REALTORS®, from the Federal Reserve Survey of Consumer Finances.
Your database isn't dead. Your conversation is.
Get the Blueprint and start one conversation this week.
- Days 1–7
Conversations that convert
One client type, one opening line, one follow-up move.
- Days 8–14
The scripts
How to open, what to ask, what to do with the answer.
- Days 15–21
Social media templates
Turn homeowners into repeat clients, not another market recap.
- Days 22–30
One-pager & quick sheet
Fill in with a client to show equity, options and outcomes.
Want the whole system behind the Blueprint? OREA Members enrol in the REIS™ certification at $149/month — ten units that take the 30 days into a repeatable practice.
One program. Ten units. About ten hours.
Self-paced, no cohort, no start date. Every unit unlocks the day you enrol — work through them in order or dip into the one you need.
Foundations
Where the equity conversation starts
- Reading equity, financing capacity and options
- Hold, sell, refinance or trade up
- Property Analysis 101
Analysis & team
The numbers, and who runs them
- Cash flow, carrying costs and real returns
- Valuation, risk and decision numbers
- Lender, accountant, lawyer, trades
Scaling
Bigger deals, then certification
- Marketing that starts the right conversations
- Joint ventures and corporate structure
- Off-market strategies
- Commercial fundamentals
REI Institute isn't a course you finish. It's an ecosystem you join.
The training gets you in. The implementation gets you business. Then the designation, the tools, the directory and the people keep working for you long after the certification.
Learn the wealth-building side
Equity, cash flow, appreciation, leverage, holding versus selling — in language clients follow.
Build conversation confidence
Know what to say when the questions get harder than "how's the market?"
Create reasons to reach out
Prompts and campaigns that give you a real reason to pick up the phone.
Turn education into action
Scripts, posts and next steps — not another course you never finish.
Knowledge creates confidence.
Confidence creates trust.
Trust creates opportunity.
Pricing — OREA termsOne plan only: $149/month on a fixed 12-month term, $1,788 total, against the $2,997 standard enrolment (saving $1,209). Per-unit / per-phase pricing has been removed entirely — it isn't part of this agreement. Worth a last check that the $2,997 anchor is what's live on rei.institute, since the saving is one click from being falsifiable.
OREA Member enrolmentEverything, for $149 a month.
$2,997standard enrolment
Monthly
The full certification — all ten units, spread over a year.
12 months · $1,788 · save $1,209
- All ten units unlocked immediately
- REIS™ certification exam included
- Referral Directory listing on completion
- Full post-graduate support from day one
Use promo code OREA50 at checkout
All prices CAD, taxes extra. OREA membership verified at checkout; the Member rate is not transferable. Enrolment is a fixed 12-month term at $149/month, totalling $1,788. A $199 annual renewal fee applies after certification to keep the designation active. Refunds available within 30 days where the coursework has been attempted.
LinksLinkedIn and Instagram are live for all four. The book-a-call buttons have been removed from the bios. Headshots are the supplied files, face-centred, cropped square and embedded — nothing external to host. Kiran's is now cropped from a full-resolution original at 400×400, so it holds up on retina; the other three are still 300×300 and would sharpen if fresh files turn up.
Who's behind itLed by investors, educators, and REALTORS® who've spent decades doing exactly what we teach — and building serious wealth along the way.
Gord Lemon
Co-founder & curriculum lead
Gord is the author of REI Institute's curriculum. He has trained more than 26,000 real estate professionals to invest in real estate.
Francisco "Kiko" Angulo
Global ambassador
Francisco brings a global perspective to REI Institute as its Global Ambassador.
Kiran Gandhi
Agent engagement & implementation
Kiran leads education delivery and member engagement — combining real estate sales with professional experience teaching business studies.
What graduates are doing with it.
Alex Orlando
Ash Alles
Paul Baron — Broker/Owner, C21
Eryn Richardson — Broker/Owner, C21
Ashtonne Tesoro
Michelle Boohoo
Daniel Siu
Sean Gonzales
Maha Masri
Roshni Aneja
Peter Mazzuchin — Broker/Owner
Sandra Longden
“Before REIS, I was working twice as hard for half the return. Now I attract clients who buy three or four homes a year.”
“Re-engaged seven past buyers with a wealth review. Five transactions in 90 days.”
“Added 18% qualified prospects to my database in 60 days. Calls feel like strategy, not sales.”
Before you decide.
Do I have to enrol to get the Blueprint?
No. It's free, there's no card required, and nothing about it is conditional on enrolling.
I've never heard of REI Institute. Who are you?
A real estate education company specialising in the wealth-building side of real estate. REI Institute has an affiliate licensing agreement with OREA, and the curriculum is mapped to RERC competency standards through North Pacific Metrics — so the designation is measured against a national benchmark rather than one REI set for itself.
I don't work with investors. Is this relevant to me?
It's the most common reason agents skip it, and it's backwards. REIS™ isn't about finding investor clients — it's about the wealth-building decision underneath every transaction you already handle. Roughly 94% of homeowners aren't in market at any moment, but all of them are thinking about their equity and whether they're getting ahead.
How long does it take?
About ten hours across ten units, online and self-paced. Most Members are done inside two months alongside a full desk. No cohort, no start date.
Do I get a certificate or a designation?
A designation. Complete all ten units and pass the exam and you earn REIS™, which you can use in your signature, listings and listing presentations.
What happens after I'm certified?
Marketing assets and a guided launch, a monthly mastermind, a white-label client webinar you present under your own name, one-on-one mentorship, a private designee community, and a listing in the public REIS™ Referral Directory.
Can my brokerage or team enrol together?
Yes — we offer brokerage and team training. Book a meeting with us and we'll customise a solution for your team.
How much is it?
Standard enrolment is $2,997. OREA Members pay $149 per month on a fixed 12-month term totalling $1,788 — a saving of $1,209. CAD, taxes extra.
Are there any additional costs?
One: a $199 annual renewal fee that keeps the designation active. It covers the monthly masterminds, the done-for-you marketing, your Referral Directory listing and the wider designee ecosystem you join.
Can I get a refund?
Yes. As long as you can show you attempted the work, you can request a refund within 30 days.
Start a different conversation. Today.
Already know you want the full certification? Skip ahead — REIS™ at the OREA Member rate of $149/month.